When it comes to McCafe, “we still haven’t realized our full global potential,” Sempels said. “It is large, highly profitable, growing quickly, and obviously with strong habitual behavior.” “Coffee is a very attractive category,” said Jo Sempels, who oversees markets where McDonald’s has licensed its brand, earlier on Wednesday. McDonald’s sees an opportunity for coffee not just in the limited test, but at its regular locations, as well. Through the first half of next year, McDonald’s plans to open nine more locations all in Texas. So far, there’s one location opening in Bollinbrook, Illinois, later this week. Kempczinski warned investors not to get too excited: CosMc’s is still just a test. ![]() In November, Starbucks said that high-priced lattes and customized drinks helped lift the coffee chain’s US sales in the quarter ending on October 1. ![]() Cold drinks make up the majority of Starbucks’ sales. With CosMc’s, McDonald’s seems to be looking at Starbucks’ playbook - a focus on cold, sweet beverages that can be modified to taste. McDonald’s CEO: Bigger burgers are coming ![]() Maybe they’ll even pair it with cookies, ice cream, or one of a few sandwiches.īigger burgers are coming to McDonald's. So it’s testing out this new concept to see if people will swing by CosMc’s during their afternoon slumps to buy a churro frappe, s’mores cold brew, chai frappe burst, or another customizable beverage. But, he added, McDonald’s can’t just add a bunch of new drinks to its regular menus – it would complicate kitchen operations and slow service down. McDonald’s wants to get into the specialty coffee business, an “attractive and fast growing category,” Kempczinski said. The answer: The robot-surfer-alien would open a Starbucks rival with even more indulgent drinks, and name it after himself. “What would happen if a McDonald’s character from the 1980s that was part alien, part surfer, part robot - what would happen if this character were to open a restaurant in 2023?” Kempczinski asked. “There is one more thing,” he told attendees. Late in the day, after a detailed discussion of the company’s plans for bigger burgers and more restaurants, Kempczinski got to CosMc’s, with a Steve Jobsian intro. On Wednesday, Kempczinski finally revealed more during an investor event. We also learned that CosMc’s “is a small format concept with all the DNA of McDonald’s but its own unique personality,” in the words of CEO Chris Kempczinski, who discussed the concept during an analyst call in July. We knew then that CosMc’s is named for a little-known McDonald’s character, an alien. Over the summer, McDonald’s teased the test of a new restaurant concept. You can permanently increase your stats through training and become even stronger with various items and food found in the dungeon.Shedding light on its long-awaited and oddly secretive CosMc’s concept, McDonald’s on Wednesday finally shared more about the café pilot, which seems to be its answer to Starbucks. ![]() When an adventurer is slain within the dungeon, his items are lost and he is sent back to town.ĭon’t worry too much though. Enter the dungeon to face the endless threats, rescue the people and rebuild the town! You must become an adventurer sent from the kingdom to solve this disaster. Dungreed is a 2D side-scrolling action game with 2D Rogue-LITE elements.Ī quiet and peaceful town was destroyed by a mysterious dungeon and all the townspeople were sucked into the dungeon.
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